Meet Your Instructors
In the Leading People, Culture, and Innovation Program, you'll learn creative problem-solving and people management strategies to confidently lead change that propels both your career and your company forward.
Price: $995 per course or $3,975 for one year of access to 6 courses
Time commitment: 10-12 hours per course, self-paced
Credential: Complete 4 courses to earn a Stanford certificate
Why Stanford Online?
Take Courses Online
Learn where and when it's convenient for you.
Learn at Your Pace
Don't worry about balancing time zones or a busy schedule. Complete coursework on your own time.
Access Top Faculty
Learn from distinguished professors of Stanford's School of Engineering and Graduate School of Business.
Earn a Certificate
Earn a Stanford Certificate or Achivement when you complete 4 courses.
Who Should Enroll
Researchers
Bring your power to understand human behavior and learn to use it to prioritize the most useful and desirable features in a product.
Engineers and developers
Bring your ability to build products the best way and combine it with the knowledge to capture opportunities and create economic value.
Designers and UX designers
Polish your ability to create products that are wonderful to use and combine it with the ability to plan go-to-market strategies.
Marketing & Sales
Combine your powers to acquire customers with the ability to prioritize the features that will make them loyal.
Founders and entrepreneurs
Develop the skills that will help you manage your products’ lifecycle once you bring your ideas to life.
Graduate or Professional course - which is right for you?
Time Commitment
Achievement
Classmate Interactions
Cost
Graduate Certificate Courses
90–120 hours per course
Earn up to 18 units of academic credit that may contribute to a certificate or a degree
Frequent collaboration with other students taking courses at the same time
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Professional Program
8-10 hours per course
Take a professional course to build your skills and advance your career
Potential to connect with other participants through private social media groups
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Leading Innovation
Become an impactful leader by inspiring and motivating your employees to showcase their creativity and direct it toward practical solutions.
Getting Buy-In for Your Ideas
Effective leaders and change-makers are effective negotiators. In this course, you will learn how to be an effective negotiator and secure more of what you want in life.
Scaling Excellence: How to Grow and Spread Greatness
Practice techniques to fend off mediocrity as your team grows and explore strategies to help you connect with the people you lead, uniting them around a shared vision.
Team Collaboration: Managing Across Boundaries
Gain new insights and tools that will enable you to effectively lead a team that can innovate across geographic, functional, and cultural boundaries.
The Power of Stories to Fuel Innovation
Use storytelling to become a more persuasive communicator and authentic leader. Learn practical tools for crafting meaningful stories and see how these concepts are applied in the real world.
Business Model Innovation
See how companies like Airbnb, Tesla, Apple, and Android have evolved their business models to meet changing customer needs and stay ahead in a competitive landscape—and how you can do the same.
Academic Directors
Riitta Katila
Professor, Management Science and Engineering, Stanford School of Engineering
Hyagreeva Rao
Professor, Organizational Behavior, Stanford Graduate School of Business
Bob Sutton
Professor, Management Science and Engineering and, by courtesy, Organizational Behavior, Stanford Graduate School of Business
FAQ
Take online courses in marketing innovation from Stanford University. Hone your ability to generate and implement new ideas and lead innovative teams and organizations. Taught by world-class Stanford faculty, these courses are engaging, interactive, and full of useful practices and strategies that you can apply immediately: